about me
Here you can learn about my experience, background and skills!
Hi, I'm Sarah
Curiosity about what makes humans tick has driven me to study psychology. Observing people, understanding their motivations and how those manifest in behavior is what l learned – and it’s now the unique perspective I bring to my work in UX. Products, services and interfaces can be extremely beautiful, interesting, innovative – and also useless, if the user doesn't want to, know how to, or love to use them. The intersection of digital, physical and human is where I want to be to create experiences that go beyond satisfaction to delight.
What other people may see as chaos or ambiguity I see as a welcome challenge. I bring structure into chaos by asking the right questions and iterating on product and process. I very much enjoy this exciting journey of creating innovative products and unique experiences in complex environments.
USER-CENTERED DESIGN – With a strong end-user focus I learn every relevant aspect about the user and the use environment. I iterate on design based on user research in order to uncover potential usability issues and achieve a great user experience.
EXPLORATION – I seek to explore the unknown and I am not afraid to embrace ambiguity
PASSION – Creating forward thinking user experiences is my passion and I thrive at solving challenging design problems in technically sophisticated environments
COLLABORATION – I’m involved in and drive a lot of cross-functional and cross-discipline collaboration. I communicate my design rationales effectively, transparently and understandably to ensure buy-in and commitment from stakeholders, team members and management